Creative Thinking

Creative Thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inkin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Order Description It is commonly accepted in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness world today that in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in order to reach and main" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in competitive advantage, firms need to product-in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovate faster and more effectively than their competitors. Havin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ind the fact that firms need to gain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in and preserve competitive advantage, many a company needs to adapt their product or service concepts to survive and prosper in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in competitive markets. Within" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the new product in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation process, the new idea creation and evaluation phases are paramount in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in order to avoid unnecessary product development expenses downstream or worse off, product launch failure. In order to shed light in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into this process of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">international product adaptation, we will recommend the use of the Creativity templates of Goldenberg and Mazursky:2002. Assignment The current assignment aims at analyzin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the new concept ideation process based on the assumption that creativity is in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inherently a formal process with precise rules. It is our in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intent to resort to a process of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">induction from a series of design templates in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in order to show the complexities in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">involved in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the process of developin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing services for foreign markets on the part of a major food service company. It is required that you research additional in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information to support your work. This may be obtain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ined from a diverse range of sources and you are encouraged to research the issues in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in whichever way you deem appropriate. You are encouraged to source at a mix of academic journal articles, texts as well. You are required to write an assessment of the creativity strategies of a major clothin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing retailer firm (Zara) operatin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing worldwide. The company wants to launch a lin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine of bijouterie for women and wants your advice on how to develop the strategic concept for such products. You should identify specific age range and psychographic profilin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. In addition, you should advice such chain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in terms of which type of materials to use, general design guidelin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ines and a careful assessment of market trends in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the clothin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing market as it pertain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ins to bijouterie. The current assignment is connected with the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing outcomes: • Utilize creativity techniques for busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness problem solvin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing • Utilize creativity for design problems • Appreciate the value of creativity in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in a busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness context Project structure The project will have an in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">introduction, body and conclusion which will account for the word count. Bibliography will be required but will not be a part of the word count. Referencin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing should abide by the Harvard rules and it is also mandatory. We suggest the project follow the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing structure (not mandatory) • Models of idea generation. When creativity can be planned (20%) • Notion and practice of brain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">instormin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing as applied to clothin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing design development (delve in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">into the Zara process of design defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition) (20%) • Source of ideas used by Zara (clients, competitors, etc. (20%) • Creativity templates used which are most prevalent (analyze each case separately) (20%) • Defin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition of analogical thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inkin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing, its implications for Zara design development and fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal recommendations for the Zara management (20%) Usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the Creative Templates model of Goldenberg and Mazursky:2002, and Dahl and Moreau:2002 identify and analyse three bijouterie products present in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the clothin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing market where your reside. Then, identify and rank the importance of a series of product features you have encountered that may have better solved or addressed consumer trends and or demands. Identify template types presented in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the new product lin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine-up so emphasize the most prevalent ones. Recall that templates are: Replacement, Removal, Relationship and Redefin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inition. Use brain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">instormin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing to generate your own design models. For that you can in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">involve a group of our friends whom, after bein" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing confronted with pictures of the new bijouterie models presnt in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the market, should in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indicate possible trends, templates represented in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the pictures shown and new design models that could be created. Select the most viable models proposed (two or three) amongst those proposed by your panel. Draw a conclusion in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in terms of what templates, sources of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation and outcomes you have realized from your study. Indicate future areas of research.