Introduction: Research the basics of crisis communication, such as what is it, who does it and how do they do it, etc.
Apply the concepts learned to analyze and then write about three crisis communication cases. Write 3 pages per case. The first case on a local level, the second case on a national level, and the third case on a global level.
In each analysis review the actions of the firm to identify any that potentially led to the crisis, actions that the firm took during the crisis, how effective the firms’ actions were in responding to the crisis, and how a different action taken by the firm could have affected the outcome the firm.
Make sure to use a few scholarly and trade press articles, videos, and other resources that would be useful.
Sample Solution