Mini-case study, part 1 – Crisis Identification
By successfully completing this assignment, students will demonstrate they understand the basic theoretical and methodological notions of Crisis communication.
Topic: Boeing 737Max Grounding (2019)
Assignment Description
• Students will research, identify, critique Crisis Communication activities as disseminated by an organization in crisis and extrapolate from said traces the strategic thinking that guided its crisis communication response.
• Students produce a one-pager (see examples) to demonstrate they can identify and depict tangible communicational evidence of the function of Crisis Communications.
• Crisis Communication culminates in a proactive series of communication activities deployed within the public domain through media content: publicity, events, appearances, advertising and other electronic, printed or audiovisual communication tools and tactics.
• Through these assignments, student explain how an organization has used Crisis Communications to attempt to influence external publics.
Learning objectives
• Demonstrate knowledge of crisis communication plans, strategies and tools.
• Recognize the strategic communication responses deployed by organizations.
• Differentiate diverse levels of crisis events.
Deliverable – one pager
• Do not submit over one page.
• Description and analysis of 175 words (max), 1.15 linespacing.
• Refer to examples, the graph will be given on a different file, it must be incorporated into the assignment.
Rubric
• Quality of the writing and summary
• Depth of the research and analysis (threat assessment, public segmentation)
• Correct use of theories (Crisis Pattern and BIRT)
• Quality of layout
Examples
Sample Solution