Crisis Response - Internal

Upon being exposed to a crisis, your team must activate their crisis response team and take action. Focus on the first two phases of the crisis (Strategies at the beginning of Crisis, and Strategies During a Crisis) as defined in chapter 7 of Crisis Management in the New Strategy Landscape. This assignment should be a description of the internal steps taken (description of Crisis Plan implementation, meetings, HR actions, damage containment, safety measures, any internal communications, etc.). Remember that this phase of the project is focused on your internal company actions. You will be telling the world about the crisis from your perspective and your reactions in the next phase of this project. Part 4 should be a 2-5 page report on your organization's response to the crisis. Imagine that this report would be sent to your largest internal investor/stakeholder and you wanted to brief them on the situation during the first 48 hours of the crisis. You want to make sure you thoroughly demonstrate that you are doing your best to address the situation, but at the same time you must be honest about the challenges and issues you face. In the real world, this report would likely be very confidential. Your imposed crisis will only provide basic details about the crisis to get you started. You may need to make certain assumptions about the details of the crisis on your own and establish your response based on those assumptions. See table 7.1 on page 177 of your text for an outline of decisions to make during a crisis. Your completed part 4 should include at a minimum: Situation Analysis - An accurate definition of exactly what the CMT thinks went wrong and what the problem at hand is. Note that what went wrong and what the problem facing the company can be two very different things. You should also try to predict how things will evolve. Crisis Management Team Activation - A description of the activation of the Crisis Management team and the key roles/responsibilities that each or some members have played thus far in the crisis response. Internal Communications - Describe the internal communications that have taken place. Situation Monitoring and Information Prioritization - Describe how your Crisis Management Team is monitoring the situation and report back on what is going right and what is not (where applicable). Also, describe how you are prioritizing information you are receiving Proposed Solution Implementation - Describe your implementation of the proposed solution and how you think this will remediate the situation. Timeline - A timeline to describe the actions taken. (Remember: this is your immediate reaction to the crisis within the first 48 hours) Note: You do not need to go into detail regarding your External Crisis Communication, but you may want to mention when you plan to speak to the press or other external constituents in your timeline or other sections. You will go into details regarding your external communication in part 5.    

Sample Solution