critical analysis to compare and contrast a given case situation with a leadership discipling/coaching/mentoring situation
Employ critical analysis to compare and contrast a given case situation with a leadership discipling/coaching/mentoring situation the student has encountered in the past either personally or one that was closely observed.
Sample Answer
Hypothetical Given Case Situation: “The Misaligned Marketing Campaign”
- Scenario: A mid-sized tech startup, “InnovateTech,” is launching a new software product. Sarah, the Marketing Director, has just overseen the rollout of a major digital marketing campaign. The CEO, Mr. Kimani, notices that the campaign’s messaging is heavily focused on technical features and specifications, appealing primarily to engineers and IT professionals. However, the product’s primary target audience, as defined in the strategic plan, is small business owners who prioritize ease of use, cost-effectiveness, and direct business impact. Mr. Kimani is concerned that the campaign will miss its mark and waste significant resources. He is preparing to address this with Sarah.
- Challenges: Misalignment with strategic goals, potential wasted resources, lack of audience understanding by the marketing team, possible disconnect between Sarah’s understanding and the CEO’s vision.
- Desired Outcome: Campaign messaging is quickly re-aligned to target the correct audience, and Sarah understands the strategic rationale and takes ownership of the correction.