Critical thinking

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

1. Know the business 3.5 marks
    What is the business? (your choice)
    What is the idea? (the visioning process)
   • Introduce the e-commerce business you have chosen.
   o Provide an overview of the business idea
   • Product and type of services.
   o What are the different types of products? Explain
   o What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
   • Business statement.
   • Business vision.
   • Business objective.
    Where is the money?
   o What is the company’s business model?
   o What is the revenue model? Give a general idea of how the business generates revenues
    Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
    Characterize the marketplace.
   o Size, growth, demographics, structure, competition
   o Research the market and give an idea about each point
    Describe the content of the business website
    Conduct a SWOT analysis for the business (Explain each point)
   o At least three points for each
    Develop an e-commerce presence map.
   o (For example: website, email … etc.)
   o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)

Sample Solution