Critically discuss the digital consumer, in relation to Fashion industry.

Order Description Assignment: Critically discuss the digital consumer, in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in relation to Fashion in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">industry. Assignment Details: � This is an in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">individual assignment � Word count is set at 3000 maximum � In order to effectively market to the consumer, we must first understand the consumer through analysin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing their digital consumption practices. The goal of this assignment is for you to correctly demonstrate your ability to research onlin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine consumer behaviour. � To answer this assignment correctly, you must critically discuss your own understandin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing of the digital consumer, utilizin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing academic theories and concepts surroundin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing digital consumption. � Relevant theories and concepts in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">include, but are not limited to: digital consumption and the extended self, digital marketplace icons, the growth of virtual communities, digital personas, and consumer desire in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the digital world. � Accurate, detailed, and heavy academic referencin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing is expected � Use an APA referencin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing style, with full bibliography at the end of your assignment � Your assignment should use clear headin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings / sub-headin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings to illustrate clearly the poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints you are makin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in relation to digital consumption and its impact on the development of consumer identity. � You may not discuss the sports fan in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">industry, as this will be covered in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the lecture, as an example. ----- Notes from Lectures : 1- Hard stats are required in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the first part of the essay (If you just have the practices and no theory then you won�t do well) 2- be creative 3- you can add relevant pictures. 4- focus on consumer not on the brand ------- Recommended Readin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ings: - Anderson, B., Fagan, P., Woodnutt, T., & Chamorro-Premuzic, T. (2012). Facebook psychology: Popular questions answered by research.Psychology of Popular Media Culture,�1(1), 23. - Belk, R. (2014). Digital consumption and the extended self. Journal of Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Management, 30(11-12), 1101-1118. - Belk, R. (2016). Extended self and the digital world. Current Opin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inion in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in Psychology, 10, 50-54 - Denegri?Knott, J., & Molesworth, M. (2010). Concepts and practices of digital virtual consumption.�Consumption, Markets and Culture,�13(2), 109-132. - Denegri-Knott, J., & Molesworth, M. (2013). Redistributed consumer desire in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in digital virtual worlds of consumption.�Journal of marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing management,�29(13-14), 1561-1579. - Iqani, M., & Schroeder, J. E. (2015). # selfie: digital self-portraits as commodity form and consumption practice. Consumption Markets & Culture, 1-11. - Kozin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inets, R. V. (1999). E-tribalized marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing?: The strategic implications of virtual communities of consumption.�European Management Journal,17(3), 252-264. - Lehdonvirta, V. (2012). A history of the digitalization of consumer culture: From Amazon through Pirate Bay to FarmVille.�Digital Virtual Consumption. New York: Routledge, 11-28. - Lehdonvirta, V., Wilska, T. A., & Johnson, M. (2009). Virtual consumerism: case habbo hotel.�Information, communication & society,�12(7), 1059-1079. - Murray, D. C. (2015). Notes to self: the visual culture of selfies in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the age of social media. Consumption Markets & Culture, 18(6), 490-516. - Reyes, I. (2015). Mobile phone: marketplace icon. Consumption Markets & Culture, 1-11 - Scaraboto, D., Carter-Schneider, L., & Kedzior, R. (2013). At world�s end: Explorin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing consumer-marketer tensions in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the closure of adverworlds. Journal of Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Management,�29(13-14), 1518-1541. - Sorokowski, P., Sorokowska, A., Oleszkiewicz, A., Frackowiak, T., Huk, A., & Pisanski, K. (2015). Selfie postin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing behaviors are associated with narcissism among men. Personality and Individual Differences, 85, 123-127