critically evaluate how strategic marketing plans are used to attain desired marketing objectives.

Usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing an organisation of your choice on which to base your assessment, critically evaluate how strategic marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plans are used to attain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in desired marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing objectives. Order Description Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Outcomes Covered by this assessment. 1.Identify the elements of marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing plannin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and critically evaluate its use in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the organisation you are examin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. 2.Critically evaluate the use of target marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing (segmentation, targetin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and positionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing) in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the organisation of your choice. 3.Critically evaluate the use of components of the marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing mix by the chosen organisation and relate this to the approach to target marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing identified in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Outcomes 1 and 2. Specific Criteria / Guidance Areas that should be in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">included in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your discussion are as follows: •You may select any organisation, but one in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in consumer markets may be easier to help illustrate your poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints. This also depends on your own work experience and access to a busin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">iness. •You may refer to other organisations or in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">industry cases for comparison, to support your analysis. •The importance of plannin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and the use marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing activities should be a theme through your assessment. •You are not expected to provide detailed in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information about the organisation’s actual marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing strategies or marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing objectives, but you should be able to make sensible in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inferences based on your readin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing, knowledge and context of the organisation. In some cases this in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">information may be available, and you should look to use it in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in supportin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing your analysis. •You should provide a critical evaluation of how your organisation uses marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing techniques to achieve its marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing objectives and fulfil consumer requirements. •Aim to demonstrate good knowledge of the use of market positionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing, segmentation and targetin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing, importance of brandin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing; as well relevant and prioritised elements of the marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing mix for your selected organisation. •It’s essential that you make full use of theory, models and references to support your poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints.