A business magazine asks you to write an article about the importance of multicultural competency when doing business in today´s world. Write the article, addressing two specific insights requested; Why multicultural competency is a key skill for business in the 21st century. Illustrate your case with cross-cultural issues encountered by companies when expanding into foreign markets.
A definition of effective intercultural communication in YOUR WORDS
Examples of factors which block communication
A brief background summary of the two companies you have chosen as your case study
Clear analysis of the linguistic difficulties they faced and how the companies dealt with the situation
Sample Solution