Practitioners often use the data from custom quantitative surveys to better understand and define target
audiences. Yet, this information is rarely obtained from frequency tables. Instead, analysts use crosstabulations
to understand the relationship between variables and to identify significant findings in their survey results.
In this assignment, you will play the role of data analyst by developing a crosstab plan and then explaining in a
memo what you hope the plan will generate to inform target audience identification and development. The data
generated from this plan are what practitioners use to develop an audience profile.
Sample Solution