Culture and business activities

Why do we need to think of the cultural and creative industries as a flexible rather than a fixed category of business activity? The essay should include these points

1. industries, workforce and outputs provide different points of definition
2. bewildering number of models defining the CCIs (see handout plus the Core and additional Readings for this week)

3.need to think flexibly about how we conceptualize and define CCIs 4.CCIs cannot be defined in fixed terms  

Sample Solution