Culture Through Time

    Order Description   Experience parts of the archival research process by scourin" rel="nofollow">ing the archives for clues about cultural change. fin" rel="nofollow">ind advertisements in" rel="nofollow">in prin" rel="nofollow">int from magazin" rel="nofollow">ines, newspapers, or other media. You will need a total of six ads from six different decades. Try to make your research as specific as possible by choosin" rel="nofollow">ing one product and manufacturer. If you use prin" rel="nofollow">inted resources, provide brief bibliographic data like source, year, and author if available. If you use electronic resources, in" rel="nofollow">include the URL and retrieval date of the resource as an addendum to your paper. Observations: Describe your archival data. Make sure that your observations are rich enough to support your responses to speculations below. You may want to detail the followin" rel="nofollow">ing: (1) Notice the people in" rel="nofollow">in the ad. Based on what they are wearin" rel="nofollow">ing or what they are carryin" rel="nofollow">ing, what might they be doin" rel="nofollow">ing, and what norms or values are expressed? If people are not in" rel="nofollow">in the ad, explain" rel="nofollow">in who you thin" rel="nofollow">ink the ad is in" rel="nofollow">intended for. What norms do they abide by? Which symbols have meanin" rel="nofollow">ing? (2) Notice the ages, genders, class status, and race/ethnicity of people in" rel="nofollow">in the ad. Who seems to be in" rel="nofollow">in ads, and does this change at different poin" rel="nofollow">ints in" rel="nofollow">in time? (3) Notice the design elements of the ad. What do the taglin" rel="nofollow">ines tell you about the in" rel="nofollow">intended audience for the ad? What types of norms and values do these taglin" rel="nofollow">ines promote or uphold? How is language used? How is space used? Speculations: Usin" rel="nofollow">ing your archival data, generate three hypotheses about how social variables (like the elements of culture, in" rel="nofollow">income, race, age, family/relationship characteristics, occupation, and education, etc.) have changed over time. Hypotheses are of the highest quality when they speculate about how variables are related and are clearly drawn from observations. Hypotheses that are unrelated to observations and hypotheses about company sales are of low quality. Hin" rel="nofollow">int: Focusin" rel="nofollow">ing on the changes in" rel="nofollow">in culture or society that the ads reflect is way more in" rel="nofollow">interestin" rel="nofollow">ing than thin" rel="nofollow">inkin" rel="nofollow">ing about product sales, or even the product itself. Ideas about Falsification: Explain" rel="nofollow">in what it means to say that your hypotheses are falsifiable, and what type of study you could use to test them.