The Cunard Line ltd.: Managing Integrated Marketing Communication is on our homepage.
Group Case (if you decide to join a team, you can always do your case individually)
Each group will be asked to submit their analysis of one case, utilizing marketing strategy concepts and
strategic decision-making skills developed in class. This written team case analysis should address specific
case information and decision-making analysis pertaining to the problem and may not exceed 6 doublespaced pages. You must:
• Present essential case facts
• Evaluate strategies posed
•Suggest strategic plan; defend your solutions
• Discussion and conclusions
AN EXAMPLE OF A GOOD CASE ANALYSIS IS ON OUR COURSE CANVAS HOMEPAGE. PLEASE
LOOK AT THE LEWIS & CLARK COLLEGE CASE AND THE FILE “EXAMPLE OF A GOOD CASE
ANALYSIS” SO YOU CAN GET A BETTER IDEA OF HOW TO ANALYZE A CASE. ALSO, LOOK AT THE
GUIDELINES AT THE END OF OUR SYLLABUS FOR WAYS TO DEVELOP YOUR CASE ANALYSIS AND
MY STRATEGY FOR GRADING THEM.
Sample Solution