Select a company and write an analysis of how it uses the Internet to better educate its current and
potential customers about its products in order to build greater brand recognition.
Many companies or firms use the Internet to help customers better understand and become more familiar
with their products and brands.
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By successfully completing this assessment, you will demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 2: Analyze consumer behavior.
Describe a firm that uses the Internet to provide brand recognition and information about its products to
customers.
Competency 3: Assess the managerial application of customer behavior concepts.
Analyze how a firm uses the Internet to educate customers on its products.
Describe how the strategies used by the firm may affect customer behavior.
Select a company and analyze how it uses the Internet to better educate its current and potential customers
about its products in order to build greater brand recognition.
Sample Solution