Review Chapter 5: Creating Long-Term Loyalty Relationships Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. (2018) Respond to the following prompts. What strategi. can be used to reduce the rate of customer defection? How can compani. increase the longevity of their customer relationships? Is focusing a disproportionate amount of resourc. on high-value customers an effective strategy? Is it an ethical one?
Sample Solution