Each student will be required to prepare an individual presentation about an existing customer loyalty program. Presentations should be 5 minutes in length. The presentation should include:
Details about the program (which company is it, how does it work, etc.)
Why it's effective and how it delivers customer value
Suggestion for at least one improvement
Suggestion for at least one expansion
Students will be required to upload a submission for their presentation by the beginning of class on 4/20/21.
Grading Criteria / Rubric (What constitutes a good assignment?): Students will be required to explain the program clearly, demonstrate understanding of why its effective, and demonstrate creative and forward-thinking strategic insights as part of their improvement and expansion suggestions.
Chosen company: amazon
Sample Solution