What about those Data Mining techniques, like the kth-nearest. They are very powerful to classify customers.
These are the basics, each IT company like Google, Amazon, etc will use their own home-brew heuristic
techniques to mine their own/and from the outside, customer data so as to further know their customers so as
to increase sales or to become more efficient in running their operations. the ones who develop a better
algorithm will mean lower cost and higher sales. it is the same for general retailers, but they are kind of behind,
but is equally important to them.
How about the article(s) on Big Data and Business Analytics? Business Analytics applied on these Big Data is
the latest business strategy. does your organization utilize any of these concepts, if not, could/should they?
the latest is developing apps with AI. most businesses will have that in a few years if not already. the most
common form of apps are ones that we are using but not quite know how they do it. most AI tools are simple
and cheap. but as a business, you need to decide what platform should be used so as to be more consistent
within the organization.
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