DC Shoes: Product Development & Promotion Strategies

Using DC Shoes as an example, this video provides an overview of product development methods and pricing strategies in the contemporary marketplace, with special emphasis placed on the role of social media in brand development. The video also discusses the role of celebrities as it relates to DC Shoes’ brand development and sales. . Describe some ways in which DC Shoes spreads the word about its brand to its target market? Discuss DC Shoes marketing strategy, and the role athletes play in DC's brand development. Explain how DC Shoes determines its pricing strategy. Describe the ways in which DC Shoes assesses the level of demand for a particular product. Explain the concept of the product life cycle and the associate the DC Shoes product development strategy with each stage of the product life cycle. Describe the factors that differentiates DC Shoes from its competitors.        

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