Answer the following questions in a 350-word paper:
What is the difference between B2C and B2B sales? Which is your experience? What were you purchasing, and where? How did the interaction between you and the sales person begin? Was there ever a point where you wanted to discontinue your interaction with the salesperson? If not, why? If so, what made you continue? What did the salesperson do well? Explain how. What could the salesperson have improved on to make it a more positive experience for you? Explain why. How did the transaction end? What did you learn from this interaction that could help make you a more effective salesperson? Format your assignment according to appropriate course-level APA guidelines.
PART II Reverse your role for this part of the assignment.
Describe a hypothetical situation where you are the salesperson. You may choose either a B2C or B2B scenario: Choose the item to be sold. Choose the venue (brick-and-mortar, online, and so forth). Describe how you would approach your customer. What communication style would you choose and why?
Explain how you would keep your customer interested. Acknowledge where you might lose your customer and how to counteract this. Describe how you would close the sale. Create a 6- to 8-slide Microsoft® PowerPoint® presentation that describes your hypothetical situation.
Sample Solution