Take your business/client/brand (the one from the SMART goals assignment), and taking into account geographic area, tell me about your target audience. Start with the US Census or SimplyAnalytics. Remember the narrower your target the more likely your social media campaign is to be successful. If you speak to everyone; you speak to no one.
These are the sample businesses/clients you may use for this assignment. You may also use a real local business if you choose. You will use the same client/business for all of your assignments this semester, so choose something you can live with. By the end of the semester, you will have a social media strategy outlined for this business that you can put in your portfolio.
my business is this:
Little Royals VPK (Voluntary Pre-K) and childcare. Zipcode = 33134 & 33144
LRVPK is a well known high-end childcare facility
Rebranding to service more moderate-income families through state-sponsored VPK
ASSIGNMENT
Using this brand, define their target market using demographics and psychographics. Your research should reflect SimplyAnalytics or the US Census, and ESRI. Your target must be narrow with respect to age, socio-economic bracket, and sex, also race/ethnicity if it is relevant.I would like you to develop a complete definition of your chosen client's target audience. Who are they? (Demographics AND Psychographics) How many of them are out there? Then create an audience persona (or buyer persona) which is a description of a person with a name, sex, etc who is your typical audience member. This needs to include a picture.
Rubric
Target audience rubric
Target audience rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeNarrow target
Are your target audience sufficiently narrow?
Sample Solution