Defining Public Relations
Paper Help, please reference the ATTACHED document for this essay. (Reference: Coombs, W. T., & Holladay, S. J. (2018). Innovation in public relations theory and practice: A transmedia narrative transportation (TNT) approach. [Public relations theory and practice] Journal of Communication Management, 22(4), 382-396. https://doi.org/10.1108/JCOM-12-2017-0145)
Your knowledge of public relations and understanding of the differences between public relations, journalism, advertising, and marketing and the laws and code of ethics that guide the public relations process will give you the tools necessary to build effective public relations campaigns.
After reviewing the chapter readings and the Coombs, W. T., & Holladay, S. J. (2018) article, answer the following:
1) What is your interpretation of public relations?
2) Discuss an important trend emerging in the field of public relations. Explain why this trend is relevant.
Sample Solution