The follow
ing has two assignments namely;
1.Design and Sampling
Select a s
ingle-study quantitative research study article related to your specialty track and provide the permal
ink to the article. Then discuss each of the follow
ing items.
Identify whether the research study design is experimental, quasiexperimental, or nonexperimental. Provide the rationale for your answer.
Identify the appropriate representation for the research study article you selected us
ing the nomenclature of X for
intervention, O for observation and data collection, and R for random a
assignment to a research study group.
Identify the type of sampl
ing (probability vs. nonprobability) that was used
in the research study article you selected.
Identify one advantage and one disadvantage to the sampl
ing type used (probability vs. nonprobability).
Identify whether there was random assignment to research study groups
in the research study article you have selected.
2.Mini Marketing Audit
Work
ing
in teams of one (1) to four (4) people, select a physical good or a service product(already selected, please use coca-cola as the physical good). Write an essay on the way
in which this
product is presented to a market segment through the use of the market
ing mix.
Address the follow
ing questions:
1. Introduction: Briefly outl
ine the company
2. What stage of the product lifecycle describes this product?
3. Which of the four ma
in market
ing strategies is
in use here?
4. What customer segment does the company target?
5. What are the product’s features and benefits? What market
ing theory is evident
in the way this offer is made?
6. What are the company’s pric
ing strategies? Is this the best use of the market
ing pric
ing theory and practice?
7. What promotional strategy does the company use? What improvements, if any, can the company make?
8. How does this emphasise the position of the product? Justify the position
ing strategy for the product with
in this market with reference to market
ing theory.
9. How does the company distribute its products? What market
ing distribution theories are demonstrated through how the company delivers the product to the market?
10. Conclusion: Address if the company if mak
ing the best use of market
ing it how it presents itself and the product to the target audience