Description
Option #2: Designing an Online Questionnaire
Imagine that you are a member of a marketing team for a vending machine company that is trying to decide which products to stock on a college campus. For this assignment option, design a web-based questionnaire to gain critical information from your target audience:
Design a 10-question survey through a web-based program that will help you answer this research question. Be sure to apply the “Strategies for Surveys” from your textbook, including an engaging introduction that provides appropriate information and a well-constructed set of questions.
Send your classmates, friends, co-workers, and/or relatives the link to your survey so they can
complete it.
After reviewing the results, consider how you would interpret the data you have gathered:
What conclusions might you draw from this data?
What additional resources or questions would you want to explore having looked at this data?
What new connections or possibilities are revealed by these results?
After reviewing the results, also consider the survey design and writing process:
As you looked at examples of surveys prior to creating your survey, what differences did you notice?
Now that you have reviewed the results, would you make any changes to your survey to improve its
design and the quality of feedback/data?
Based on the results gathered, what changes would you make to your survey with regard to
wording or questions asked?
Assignment requirements:
Prepare a 3-4 page report for the head of the marketing department of XYZ Vending Company
stating your survey results, conclusions, further areas of research, and any changes to the
the questionnaire you would recommend before distributing it to the larger student population.
Remember to include the title and reference pages, as well as a link to the survey you created.
Support your findings with research from at least three scholarly sources. (You may use the course
readings, in addition to other sources, found through your research efforts but citing course
Sample Solution