Destination as a product
Tourism still is one of the world’s fastest-growing industries. More and more people are on the move, and all this activity provides employment for millions, generates income for millions more and results in satisfaction or frustration according to experience. Most tourism countries consider tourism as a source of income. Since the years that mass-tourism evolved in Italy, Spain and France in the late sixties, tourism development generated a lot of income. The importance of tourism as a source of income is now widely recognized. But, without a good planning, it is difficult to ensure economic benefit and sustainability. Therefore, planning tourism at all levels is essential for achieving successful tourism development and management. The experience of many tourism areas in the world has demonstrated that, on a long-term basis, the planned approach to developing tourism can bring benefits without significant problems and maintain satisfied tourism markets. Places that have allowed tourism to develop without the benefit of planning are often suffering from environmental and social problems. These are detrimental to residents and unpleasant for many tourists, resulting in marketing difficulties and decreasing economic benefits.
Therefore, tourism should be planned at the national, regional and even site levels. At all these levels, planning is concerned with tourism development policies, structure plans, facility standards, institutional factors and all the other elements necessary to develop and manage tourism. Then, within the framework of national and regional planning, more detailed plans for tourist attractions, resorts, urban, rural and other forms of tourism development can be prepared.
write tourism development plan for Barcelona (Catalunya)- Spain.
The report
The final report includes the following items:
1. Introduction: A short overview of what is to be expected and what research methods were used to gather/analyse data.
2. Tourism resources audit
3. Tourism market analysis
4. Tourism opportunities and constraints
5. Tourism development goals, objectives and action steps
6. Conclusion: A short overview of main direction the village should focus upon