detailed analysis of GREGGS and improvement opportunity

detailed analysis of GREGGS and improvement opportunity Project description The 4000 words business report is made up of 2 (1500+2500 words) tasks therefore a reference list is required for each individual task. Task 1 (1500 words) - Undertake a detailed analysis of an existing UK business (Company would be Greggs), present a report on the external factors that you consider will have a significant impact on the company over the next 5 years. Task 2 (2500 words) - Based on task 1, select one opportunity and create a report that evaluates that specific improvement opportunity in terms of market and technology factors. Please reference EVERY piece of information that was used. Task 1 should have about 35 sources while task 2 should have about 55 sources. ---------- Added on 16.02.2015 18:48 Read this file before proceeding ---------- Added on 16.02.2015 18:54 Could you use some diagrams, graphs and tables for each report. also there should be two separate reference list ---------- Added on 16.02.2015 18:57 The structure of the two reports will be according to the homework file. Task 1 (1500 words) Undertake a detailed analysis of an existing UK business (Greggs). Assume that you work for the company in the UK and have been asked to present a report on the external factors that you consider will have a significant impact on the company over the next 5 years. Your analysis will be presented in a business report. Use relevant diagrams, graphs and tables to help explain your text. Your report should use the structure indicated below: Introduction 20% Briefly introduce the reader to the purpose of your report. Precisely identify your chosen company and introduce its products/services to the reader. Identify the main substitute/competitor products/services and businesses which also serve the same market. External Environment Analysis 60% Analyse the factors that are beyond the control of the company, in its external environment, that are likely to have an impact upon it over the next 5 years. Your analysis must be logical and based on facts that are supported by references from reliable information sources. Conclusion: Opportunities and Threats 20% Draw upon your external environment factors analysis (above) to briefly explain two significant opportunities and two significant threats to the business. Appendix and References Your report should not express just personal views and hunches, therefore you must justify ie ‘back up’ each statement that you make with a referenced source of information. It is important that the reader of your report can go back to the precise page from where you obtained your facts. Make it clear where all reference materials have come from. Please give full references of every book, journal article, and web page using a clear referencing system such as Harvard. Task 2 (2500 words) Select one opportunity and create a report that evaluates that specific improvement opportunity in terms of market and technology factors. The report should be structured using the main heading below: Executive Summary 20% Briefly introduce the reader to the purpose of this report and explain the opportunity, key advantages, main risks and the main changes that the company will need to make. The UK market 30% Refer to secondary market information, gathered from reliable sources, to create your own summary of the current UK market for the proposed improved product/service from your company. Give numerical indications of market size/value and segmentation by quoting or extrapolating from your secondary research data. Explain the underlying consumer needs that are to be met by the proposed improvements. Technology requirements 30% Explain the main technologies that the company will need to adopt to enable the improvement to take place. Use examples of technologies that are in use elsewhere to help to explain how the technology could be applied to your proposal. (Note: Depending on your product, the technology may be ‘in’ the product itself or may be used within the business operations to improve the end product/service) Performance specification for new improvement 20% Conclude the report with a detailed summary of key performance criteria that you believe the new improvement should deliver. Please justify, with a brief explanation, why each performance criterion is appropriate. (For example: In a laptop computer the specification might include processor speed in MHz, screen resolution (pixels), viewing angle (degrees), battery duration (hours), weight (Kg), etc) Use relevant diagrams, graphs and tables to help explain your text. Appendix and References Your report should not express just personal views and hunches, therefore you must justify ie ‘back up’ each statement that you make with a referenced source of information. It is important that the reader of your report can go back to the precise page from where you obtained your facts. Make it clear where all reference materials have come from. Please give full references of every book, journal article, and web page using a clear referencing system such as Harvard.