You need to decide on the marketing objectives for your target market before you develop your company’s marketing strategy. Marketing objectives translate the
company's mission and business into long- and short-term goals. Marketing objectives are usually quantitative and include sales (both in units or dollars), market
share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility (Kerin & Hartley, 2017). Knowing
exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time limit.
Marketing objectives should be challenging but achievable. They are mainly quantitative (with some qualitative ones), and they should be precise and focused.
Using figures from your own market research, please include your projected annual…
growth percentage
market share percentage
sales (in both units and dollars)
average unit price
profitability percentage
customer satisfaction
CSR outcomes
employee satisfaction rate
Sample Solution