As a marketing team, you need to decide on the marketing objectives for your target market before you develop your company’s marketing strategy. Marketing objectives
translate the company's mission and business into long- and short-term goals. Marketing objectives are usually quantitative and include sales (both in units or
dollars), market share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility (Kerin &
Hartley, 2017). Knowing exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time
limit.
Marketing objectives should be challenging but achievable. They are mainly quantitative (with some qualitative ones), and they should be precise and focused.
Using figures from your own market research, please include your projected annual…
growth percentage
market share percentage
sales (in both units and dollars)
average unit price
profitability percentage
customer satisfaction
CSR outcomes
employee satisfaction rate
12.
Special Stand-up comedy
Watch a stand-up comedy special of your choice (Not Kevin Hart; everybody chooses him). It doesn’t matter what special you choose, but pay attention and take notes as
you watch the special. Note what thoughts and emotions you experience, and make a record of what makes you laugh.
Write a 2-3 page essay. Essays should be typed, double-spaced, and submitted to Canvas. Grades are based on completeness, clarity, quality of thought, organization,
and grammar. Proofreading is encouraged. Papers that are especially good will receive extra credit. In your essay, be sure to address the points below.
What comedy special did you watch? Briefly summarize the special. Did you enjoy it? Why or why not?
What made you really laugh? What made that part so funny?
What didn’t make you laugh? Why wasn’t that part funny?
Thinking back to what you learned this semester, what about this comedy routine was sociological? Name four sociological concepts relevant to the routine. Define each
concept. Using your sociological imagination, briefly discuss the concepts in the context of the jokes
Sample Solution