Developing a business plan for a start-up company that plans to sell a product or service in a local market

Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Intemet. Select
one of your favorite products as the basis for the company, or invent a product.

Create a business plan for your hypothetical start-up company in which you do the following:

A. Write an executive summary (suggested length of 1-2 pages) in which you do the following:

1. Identify the company’s name and location.
2. Describe the mission of the company.
3. Discuss two business goals in support of the company’s mission.
4. Discuss three keys to success for the company.

B. Write a company summary (suggested length of 4-6 pages) in which you do the following:

1. Describe the history of the industry in which the company will operate.

Note: Cite data and examples from your organization to support your analysis.

1. Identify the legal form that the company will take.
2. Describe the location and type of facilities needed for the company.
3. Describe the management structure, including key positions and specific responsibilities.

Sample Solution