Developing a marketing plan for selling overseas

Brand: Tom Shoes Country: United Kingdom 1. Analyze the key elements of the country's culture, economic, and political environment. 2. Select a method of entry in the country and justify your selection. 3. Select and describe the target market. 4. Identify the key competitors and identify strategic elements that increase competitive advantage. 5. Analyze potential ethical issues in the practice of global marketing the US brand may encounter. 6. Identify a desirable brand image (it may differ than the image this brand has in the U.S.). 7. Identify key features/performance/benefits of the brand. 8. Select a pricing strategy. 9. Select the appropriate method of distribution. 10. Explain the role of the company's Marketing Information System in the global strategy. 11. Come up with a comprehensive communication and promotion strategy including the various methods as well as detailed descriptions of key ads and promotional material.                                                            

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