Developing brands through advertising

Developin" rel="nofollow">ing brands through advertisin" rel="nofollow">ing Order Description note I will attach this as well Module: Developin" rel="nofollow">ing brands through Advertisin" rel="nofollow">ing The question: “Undertake a critical analysis and evaluation (i.e. strengths and weaknesses) of the digital marketin" rel="nofollow">ing activity across fixed and mobile platforms undertaken by the car brand on which you carried out a group brand audit in" rel="nofollow">in Semester A. ( my previous car brand was Jaguar so you will use also Jaguar in" rel="nofollow">in this essay, my pervious group essay will be attached to you) Compare and contrast this with their more traditional ‘advertisin" rel="nofollow">ing’ campaigns usin" rel="nofollow">ing television, prin" rel="nofollow">int and outdoor media highlightin" rel="nofollow">ing the advantages and disadvantages of digital ‘advertisin" rel="nofollow">ing’. Discuss relevant issues such as on what basis market segmentation might be undertaken, target markets and audiences might be selected, which digital media (e.g., company websites, YouTube, blogs/vlogs, Facebook, Snapchat, Instagram, Renren, Weibo, etc. ) might be used and why, and the effectiveness of campaigns measured. You should primarily focus upon your brand’s digital marketin" rel="nofollow">ing activity from January 2012 until the present day undertaken in" rel="nofollow">in the UK market, but where appropriate you should also in" rel="nofollow">include earlier activities or those undertaken in" rel="nofollow">in other countries.” Markin" rel="nofollow">ing; Assessment criteria for the essay will be lin" rel="nofollow">inked to the module objectives and in" rel="nofollow">include: 1-Quality and quantity of research and analysis 2-Critical thin" rel="nofollow">inkin" rel="nofollow">ing 3-Application of relevant theory 4-Understandin" rel="nofollow">ing of issues relatin" rel="nofollow">ing to digital marketin" rel="nofollow">ing Thin" rel="nofollow">ings to look for; 1-The Car brand that you will use is Jaguar in" rel="nofollow">in this essay 2- 3,000 (+/- 10% excludin" rel="nofollow">ing title page, references and appendices) word in" rel="nofollow">individual essay. 3-# Follow the slides that is attached carefully as they mention what to use and want to not use. 4-my semester A essay will be attached to you to look at it. 5- Focus in" rel="nofollow">in the UK market 7-Engagement with customers through social media. What does it means in" rel="nofollow">in practical terms. Like (Consumer, Brand, Buildin" rel="nofollow">ing, and Equity) 8-Use CBBE Pyramid 9- fin" rel="nofollow">inally I will attach my friend feedback on her outlin" rel="nofollow">ine from the tutor as she has the same topic but different car brand. 10-there will be an attachment for marketin" rel="nofollow">ing criteria. Books that are useful to use:Core Textbook: Chaffey, D. and Ellis-Chadwick, F. (2016) Digital Marketin" rel="nofollow">ing, 6th Edition. Pearson Education, Harlow Additional Text Books: Ryan, D. (2016) Understandin" rel="nofollow">ing Digital Marketin" rel="nofollow">ing, 3rd Edition. Kogan Page, London Dahl, S. (2015) Social Media Marketin" rel="nofollow">ing Theories and Applications. Sage, Los Angeles Tuten, T. and Solomon, M. (2015) Social Media Marketin" rel="nofollow">ing. Sage, London