First read the case “Developing New Products and Services: The Marketer’s Role”
Consider the product ideas you used as examples and post one response to each of your initial ideas (breakthrough and incremental) as follows:
For one of you new product examples assess whether the new product cannibalized the marketer’s current product/s. Explain why you believe it did or did not cannibalize sales from current product/s. Justify your
answer.
For the other new product idea, explain if it was a horizontal or vertical product line extension. (or neither).
Sample Solution