Develop an integrated marketing communications plan that includes:
(1) a “signature creative piece” that will specify the brand message and means of delivery to be used as the platform for the campaign;
(2) a discussion of how supporting MARCOM functions will be utilized to maximize effectiveness;
(3) rationale supporting the proposed creative development;
(4) a proposed media plan that includes a timeline for the launch of the campaign and its specific elements;
(5) an accounting for how the budget will be allocated among the selected MARCOM functions;
Sample Solution