This report is designed to help you understand the practical aspects of compiling a strategy canvas. As a
newly
appointed Strategy Consultant, you have been tasked with advising Research in Motion (RIM) the owner of
the
Blackberry Smart Phone to develop a blue ocean industry curve. This task is to help the company to
develop a
smart phone that will enable them to reach beyond existing demand and achieve a blue ocean strategy
that
makes the current competition (Android and IOS) irrelevant.
You have two tasks:
1) Report (800 words +/- 10%)
For the blue ocean curve of a strategy canvas, define the meaning of a) Focus; b) Divergence; and c) Tag
line.
Now develop an industry strategy canvas that shows the average existing industry curve (RED OCEAN
CURVE for the smart phone industry) and the proposed NEW INDUSTRY CURVE (BLUE OCEAN CURVE for
Blackberry smart phone). You need to identify 15 critical success factors to develop the strategy canvas.
Note:You must present the Strategy Canvas – showing two distinctive curves – Red Ocean and Blue Ocean
Curves. Label both the X and Y axis clearly and the 15 CSF
Now apply the blue ocean idea to the new strategy canvas. Using focus, divergence and tagline, critically
evaluate why the NEW PROPOSED CURVE is a blue ocean concept. This evaluation should first be based
on
why the blue ocean curve makes the red ocean industry irrelevant done from the perspective of the newly
developed strategy canvas.
2) Appendix - Creative Sketches
Now take the THREE Critical Success Factors for divergence - that you have identified. In SIX SKETCHES -
two for each CSF - demonstrate pictorially the difference for each CSF between your red (existing) and
blue
(new) industry curves. Individual originality being sought here. This should show the before and after
sketches
for the CSF chosen
Sample Solution