Diane von Fürstenberg project

Diane von Fürstenberg project Order Description Part 1: Identify the Brand Identify the brand you chose for your project. Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your rationale for choosin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing this brand, describe if this is a brand extension or repositionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. Include a brief company history, identification of the top 3 competitors (with a brief analysis of each). Part 2: Conduct a STP, SWOT and/or PESTEL Analysis Identify your STP for this project. Include demographics/life style portrait of your potential customer segment. Include a SWOT and PESTEL analysis. Part 3: Motivate Target Market Segment Motivation plan in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">includin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing tactics. Media mix (rationale for choices). Part 4: Strategic Recommendations Strategic recommendations on how to successfully sell the brand extension or repositioned brand.Make sure you discuss cultural and subcultural implications. Discuss how the brand will demonstrate it is socially responsible. Discuss why you thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ink this will be a successful endeavor. fashion merchandisin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and retail managenment