a. compare and contrast a range of digital communications tactics and tools and assess the opportunities arising
from new digital communication technologies;
b. review theoretical frameworks that underpin digital communications and explain the drivers for increased use of
social networks for communication by businesses;
c. assess the sources and use of data in developing meaningful digital communication programs;
d. analyse the elements of a website that meets the needs of organisations and end users/target publics;
e. distinguish the difference between ethics and law as applied to digital communications practices and explain
the main ethical and legal issues concerning digital communications practices;
f. develop a digital portoflio using mobile, video and other communications technologies for digital communication
practice.
Assessment 3 - Final Digital Portfolio Submission (Individual) 25%
Building on your portfolio created in Assessment Task 1, the portfolio activities from Weeks 5 to 11 posted to the
digital portfolio site will be assessed. The portfolio activities completed throughout the semester are part of the
overall criteria for this portfolio – see weekly activities to support development.
It will be accompanied by a 500-word rationale for the communication pieces developed for your business
throughout this period. This document will cover:
- The Audience for your business.
- The Objectives of your business.
- The Communication messages for your business
- Rationale of each communication piece for your audience. Highlight for example; why use a video? Why a
digital magazine?
Workload: The portfolio will include a minimum of 3 NEW communication activities, and maximum of 6 NEW
activities since week 4’s submission. In total you will have between 6 and 9 activities displayed on your digital
portfolio by week 11. The activities to choose from include: - Enewsletter
- Infographic
- Website copy
- Video
- Digital Magazine
- App Idea
Sample Solution