Description
My nonprofit:
https://www.metmuseum.org/
Metropolitan Museum of Art
Using the donor audience you identified in the 'Defining Donor Audiences' discussion, draft a strategy and example direct appeal letter to raise funds for your selected nonprofit.
In a word document, this assignment should include both parts.
Part I: Create a one-page direct mail letter that you would send to the identified donor audience to solicit contributions for your nonprofit. There is no required format for this portion of the assignment; rather use what you have learned about quality direct appeals to decide how you will put your appeal together. At minimum, your assignment should include some item that solicits the funds, along with a 'call to action.'
Part II: Write a brief (no more than half a page) explanation of how you would distribute your appeal. When would you send it? How would you send it? Are there other tools that you would use to support the letter and its distribution?
Keep in Mind: this assignment should be original content created by you. While I understand there are many donor appeal examples online, please do not submit anything that is not your own original ideas and work. You may use existing appeal examples for inspiration, but do not provide a carbon-copy of another letter. Be creative and use the research you've gathered on your selected nonprofit to guide your work.
My defining donor audiences:
The donor audience is that people love arts who are inspired by the met museum. As people inspired by the met museum, they are willing to be donor audience. They really care about the connection between people and all times culture. The shared values and motivations are that collect, preserve, study, exhibit and stimulate appreciation for and advance knowledge of arts. People owned membership in the met museum are considered as donors. In the beginning, I will use the membership list to find donors
Sample Solution