DIRECT MARKETING PLAN

Address the following in a one-year plan: 1. Identify the objective of the direct marketing plan. Are you trying to: • Generate sales leads? • Establish name recognition? • Increase website visits? • Increase donations? • Secure votes? • Increase church membership? • Increase church membership of single mothers? 2. Remember — Your statement of a Direct Marketing objective should include a specific measurable goal. For example: • Generate 10% more sales leads • Increase by 35% the top-of-mind awareness of our church in the Blue Ridge region • Increase website visits by 75% over 12 months • Increase donations by 50% during the 9-month campaign • Increase visits to the Georgia Aquarium by 15% during the summer vacation visiting period • Increase enlistments in the Pacific Northwest by 15% over last year 3.  Describe what you learned from the interviews. What did they tell you about the organization/product /service and its current positioning in the market? 4.  Describe the specific type of person (group as defined by demographics, lifestyle & buying/donating /membership behavior) you've selected based on your research    

Sample Solution