Disruptive Business APA Paper Club Quarters Hotel

DISRUPTIVE TECHNOLOGY or DISRUPTIVE BUSINESS MODEL. There’s a business hotel chain called Club Quarters (https://clubquartershotels.com) (Links to an external site.)Links to an external site. who applied a disruptive business model to the hotel business. There are many businesses who have employees who travel to major cities and want them to stay in the city center when on business, city centers usually have luxurious hotels with very high prices. What if you could get an easy access hotel, with a clean functional small room, Wi-Fi, low desk, double bed, snacks, easily available healthy food delivery right in the city center? So, Club Quarters created a membership model where companies subscribe to Club Quarters and become corporate members. Reservations and cancellations are easy using a simple mobile app, and there’s a revenue stream from the company which incentivizes employees to use this chain. When you check into one of these hotels, they use the same kind of kiosk that you find at an airport to get a boarding pass: an electronic key so the hotel doesn’t need a lot of staff in the lobby. The economics of efficient membership encourages companies to promote its use by the employees. Customers also save time and efficiency on the billing side because they bill the company directly; a big advantage for any of you who have had to use company expense reimbursement reports!!. But the main thing is it’s a way to stay in a clean, trendy environment in city centers for pragmatic business purposes, and it’s much less expensive. Key Ingredients to a Strong Business Model The key to a new, strong business is thinking through the business model and putting all the elements together of what is important to the value proposition, who the specific audience is, and how you can put the pieces together to make sure you have a good revenue stream that more than covers your costs. In this assignment, YOU will critique the "Club Quarters' business model and compare this hotel to traditional city hotels. In this exercise, you will provide YOUR assessment of the potential of success of this business model using your own informed opinion and the primary business concepts learned in our GB-10 class. I have attached a ‘suggested checklist and references to our text. I do NOT expect simple answers to this list of questions! AND I DO NOT WANT YOU TO JUST TELL ME ABOUT CLUB QUARTERS OR HOLIDAY INN...!!!!!!!! I want YOUR SUBSTANTIATED OPINION of if/how this type of business can survive and prosper I have attached an example APA formatted template. use it or google APA format and learn the APA formatting on your own..! What do you submit…………………………………………. This exercise will be 35% of your grade. It must be laid out professionally, have logical conclusions & have text references. APA format is required!. 4 pages of type minimum, and pictures, graphics allowed.. but those must be in addition to the 4 pages of text. The grading will be based on: Your conclusion and supporting opinion 50% Grammar, APA layout, formatting, cited references 30% Use of GNBUS-10 principals 20% ANSWER THIS QUESTION: Would you stay in one of these when visiting a city? Compare these (Disruptive spots) to conventional hotels... price of a single night stay... speed, simplicity and flexibility in checking in....checking out.... safety...look to see what customers are saying.. search internet to see what kind of ratings Club Quarters are getting and compare that to ratings conventional hotels are getting. These ratings are easy to get from Triage, Canoe and other popular sites. summarize in your own words... will these new inner-city hotels survive? thrive? Why? would you stay in them when visiting a city, where hostels AirBnB and other options are slim? why.. support your opinion by research that you will cite in your REFERENCES in your paper. Use external and internet references. MAKE USE OF CITED REFERENCES TO YOUR FARRELL TEXT, INTERNET AND ANY OTHER SOURCE YOU USED OR REFERENCED.