Distribution Channel Article Review

  Description Scenario: You work for a newly formed sports apparel company and you manager has requested you help the company decide on the best distribution strategy to use for its products- You have begun research on the strategies and methods available by reviewing relevant articles on the topic- Based on you article review, you will decide what strategy fies) is/are best and explain the reasoning behind you conclusion- Select a scholar peer reviewed article that is less than five years old on the role of distribution channels in maketing- Compose a 1,050-word article review covering the following: 0 Define what a distribution channel is and discuss why it is important to the marketing process- 0 Discuss the differences between direct and indirect distribution channels- 0 Introduce the article and its author(s) and give a brief summary of its core message(s)- 0 Analyze the relationship distribution channels have to maintaining a satisfied taget maket- Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses- Use examples from a company you admire or you own work life examples to illustrate you points- 0 Recommend distribution strategyfies) for the company and what reasoning led you to conclude this was the best solution-