Distribution channels

Full Answer Section For example, in India, Unilever has launched a mobile marketing campaign to promote its toothpaste brand, Close Up. The campaign uses text messages and voice calls to reach consumers in rural areas, where traditional advertising channels are not as effective. Mondelez International Mondelez International is a global snack food company that sells a wide variety of products, including Oreo cookies, Cadbury chocolate, and Triscuit crackers. The company operates in over 150 countries and employs over 80,000 people. Mondelez International also uses a variety of distribution channels to reach its customers around the world. In developed markets, the company sells its products through supermarkets, convenience stores, and vending machines. In developing markets, Mondelez International uses a variety of channels, including traditional markets, street vendors, and small retailers. Mondelez International also tailors its marketing messages to different countries. In countries with high sugar consumption, the company emphasizes the indulgence and satisfaction of its products. In countries with lower sugar consumption, Mondelez International emphasizes the health and wellness benefits of its products. For example, in China, Mondelez International has launched a marketing campaign to promote its Oreo cookies as a healthy snack for children. The campaign features Chinese celebrities and health experts promoting the benefits of eating Oreos as part of a balanced diet. These are just two examples of how international companies change their distribution channels and/or marketing messages based on country. Companies must be willing to adapt their strategies to the local customs and preferences of the countries in which they operate in order to be successful.

Sample Answer

Unilever

Unilever is a global consumer goods company that sells a wide variety of products, including personal care, food, and home care products. The company operates in over 180 countries and employs over 170,000 people.

Unilever uses a variety of distribution channels to reach its customers around the world. In developed markets, the company sells its products through supermarkets, hypermarkets, and drugstores. In developing markets, Unilever uses a variety of channels, including traditional markets, street vendors, and door-to-door salespeople.

Unilever also tailors its marketing messages to different countries. In countries with high literacy rates, the company uses traditional advertising channels, such as television, radio, and print. In countries with lower literacy rates, Unilever uses more creative marketing techniques, such as street theater, product demonstrations, and mobile marketing.