Domino’s Pizza.

    1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing Domino’s Pizza and identify the key external factors which impact on the company. (15%) 2. Use the Porter’s five forces framework, analyse the industry and determine the attractiveness of the pizza industry in which Domino’s Pizza is competing. Support your analysis with evidence from the case study. (25%) 3. Conduct a value chain analysis to determine Domino’s organisational capabilities and use this analysis to identify the core competencies that can build or sustain its competitive advantage. (30%) 4. Using the Ansoff’s product & market matrix, analyse the direction of growth that Domino’s Pizza has undertaken to grow their business. Provide recommendations for future growth. (20%)   conduct a value chain analysis of Domino’s Pizza. Divide your analysis into 3 stages: • Discuss each value chain activity in turn, primary through to support activities. Some activities will have more information to discuss than others. Explain what the firm does in each activity but extend your discussion to include a brief evaluation on whether each activity is strength or a weakness. • Identify and explain key VC linkages as an intermediary stage to identify core competencies (CCs). These linkages can be: primary to primary; support to support; and primary to support. The linkages are not only between two activities but could link 3 or 4 activities.