My Project company is Draft Kings. subcom=detailed&id=329384129 2/3
Paper details
For your 5th homework each student must address ONE of the following assignments:
Develop one promotion mix idea for your project company. This idea can leverage any combination of
advertising, PR, personal selling, sales promotion, DM, online
OR
Develop an incremental societal marketing idea for your project company. This idea should benefit your
company, your consumer as well as society at large.
Your homework paper should include:
a. Your project company,
b. Your company’s statement of opportunity,
c. A detailed description of your promotion mix or societal marketing idea, including an explanation of how it
supports your statement of opportunity
Each paper should be typed, a maximum length of 1 page, and be sure to format your paper clearly showing
questions #1 or #2, a, b, c
Sample Solution