Case 5: Driving Decarbonization at BMW by SHIRLEYLU GEORGE SERAFEI MICHAEL W . TOFFEL
- Decarbonization
1) In the automotive industry, regulators and many automakers are focusing on the transition from ICE to EVs which affects primarily use-phase emissions. Why is BMW focusing on carbon emissions in the full value chain? Do you think this is a wise strategy?
2) Among the various scopes of emission (Scope 1 and 2; Scope 3 Supply Chain; Scope 3 Use-Phase), if you are an investor at BMW, for which emissions would you want to hold management accountable? - Market perception.
1) Based on Exhibit 10, comment on BMW’s numbers in comparison with competitors. Link it to investors’ perception of BMW.
2) What recommendations will you give BMW to better communicate its sustainability strategy to its investors?
Sample Solution