A Forbes article in 2019 described Dunn’s most significant and cultural change as the creation of two business units, signaling that the organization would have to operate with an eye to the bottom line. The article quoted Dunn as saying “People thought that non-profit meant we don’t have to make money …. If your revenues don’t exceed your expenses, you don’t stay in business.” (Forbes, 22/28/18)
As the case concludes, it becomes clear that Dunn’s work has been successful but clearly is not finished. Sesame Street will continue to be challenged by the need adapt in this digital era, to generate revenue from other sources, and it was not clear that the organizational structure he put in place was the best long-term solution.
What is the way forward for this beloved organization? Does Dunn have the leadership skills to move Sesame Street into its next transformation?
Sample Solution