E-commerce 101 Assignment
Assignment Purposes:
1. Evaluate the characteristics of e-commerce.
2. Demonstrate effective use of technology for communication.
3. Evaluate the effectiveness of an e-commerce Web site.
4. Explain" rel="nofollow">in the security and threats in" rel="nofollow">in the e-commerce environment.
5. Analyze basic concepts of consumer behavior and purchasin" rel="nofollow">ing decisions.
6. To apply critical thin" rel="nofollow">inkin" rel="nofollow">ing by the students.
Assignment Workload:
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This assignment is an in" rel="nofollow">individual assignment.
The word count for this assignment must be between 2000 to 3000 words.
Assignment Objectives & Requirements:
1. To create a new E-commerce busin" rel="nofollow">iness, which is located in" rel="nofollow">in the Kin" rel="nofollow">ingdom of Saudi Arabia, which in" rel="nofollow">include the followin" rel="nofollow">ings:
a. Introduction about your busin" rel="nofollow">iness.
b. Product and type of services.
c. Busin" rel="nofollow">iness statement.
d. Busin" rel="nofollow">iness vision.
e. Busin" rel="nofollow">iness objective.
2. To explain" rel="nofollow">in your busin" rel="nofollow">iness E-commerce processes.
3. To apply a SWOT analysis to your busin" rel="nofollow">iness.
4. Buildin" rel="nofollow">ing the E-commerce website.
a. How it will look likes in" rel="nofollow">in terms of design and format (draft).
5. Student is required to explain" rel="nofollow">in its E-commerce system functionality, such as:
a. The product menu will show all the product we have in" rel="nofollow">in stoke.
b. The contact button will have all the company contact details, social media lin" rel="nofollow">inks Facebook, Instagram, etc.
6. System design (Picture attachment).
7. Determin" rel="nofollow">ine the suitable software and hardware needed with an explanation on why it’s needed.
a. What type of functionality needed in" rel="nofollow">in your website, such as CRM?
b. What type of hardware needed? Do you need a server or it will be in" rel="nofollow">in the cloud?
8. Identifyin" rel="nofollow">ing security issues as well as how to avoid it.
a. What type of security? To whom or to what?
b. Potential threats to your website?
c. Recommendation.
9. Categorize marketin" rel="nofollow">ing and advertisin" rel="nofollow">ing strategy and method.
a. Demographic.
b. Marketin" rel="nofollow">ing method.
c. Social media.
d. Local marketin" rel="nofollow">ing.
e. Multichannel marketin" rel="nofollow">ing.
10. Describe what are the ethics and laws within" rel="nofollow">in your E-commerce Website.
11. Conclude your report.
Assignment Submission:
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There will be three submissions for this assignment as the followin" rel="nofollow">ing:
Submission Week
First Submission
Second
Submission
Third Submission
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Due Date
Week 6
Week 10
Poin" rel="nofollow">int covered
1,2,3 & 4
5,6,7 & 8
Marks
4
4
Week 13
All
7
The submission method will be through blackboard.
Assignment regulation:
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All students are encouraged to use their own word.
Student must apply Harvard Referencin" rel="nofollow">ing Style within" rel="nofollow">in their reports.
Student is allowed to cite 10% from the word limit (2000 word limit means 200 words can be cited).
A mark of zero will be given for any submission that in" rel="nofollow">includes copyin" rel="nofollow">ing from other resource without referencin" rel="nofollow">ing it.
Criterion
Understandin" rel="nofollow">ing of
the task
The ability to:
Select an ecommerce busin" rel="nofollow">iness
field.
Describe
in" rel="nofollow">information
environment
7: 85%-100%
Selects an
in" rel="nofollow">interestin" rel="nofollow">ing and
approachable Ecommerce busin" rel="nofollow">iness
field.
Confidently
contextualises the
operatin" rel="nofollow">ing
environment
Authoritatively
discusses the ecommerce busin" rel="nofollow">iness
field in" rel="nofollow">in the context
of E-commerce
prin" rel="nofollow">inciples.
Use of literature /
evidence of readin" rel="nofollow">ing
The ability to:
research the topic
draw on an
appropriate range
of authoritative
sources
Analyse / critique
in" rel="nofollow">information
environment
through application
of literature
Evidence of wide
readin" rel="nofollow">ing, drawin" rel="nofollow">ing on
an impressive range
of sources.
Demonstrates
critical appraisal of
literature through
consistently
relevant, current
and authoritative
materials
Information is
synthesised and
applied in" rel="nofollow">in a
seamless manner to
provide in" rel="nofollow">insightful
analysis and critical
commentary on
in" rel="nofollow">information
environment
6: 75%-84%
Selects an
in" rel="nofollow">interestin" rel="nofollow">ing Ecommerce busin" rel="nofollow">iness
field but might not
have much
externally available
in" rel="nofollow">information to
analyze
Provides sufficient
contextualisation of
operatin" rel="nofollow">ing
environment
Discusses the Ecommerce busin" rel="nofollow">iness
field in" rel="nofollow">in the context
of E-commerce
prin" rel="nofollow">inciples.
Evidence of
in" rel="nofollow">independent
research.
Appraisal of the
literature gain" rel="nofollow">ined
from a variety of
authoritative and
relevant sources.
Information
synthesised and
provides some
analysis and critical
commentary about
in" rel="nofollow">information
environment
5: 65%-74%
Selects an ecommerce busin" rel="nofollow">iness
Contextualises the
operatin" rel="nofollow">ing
environment
Only briefly
discusses the ecommerce busin" rel="nofollow">iness
field in" rel="nofollow">in the context
of E-commerce
prin" rel="nofollow">inciples.
4: 50%-64%
Selects an ecommerce busin" rel="nofollow">iness
Very descriptive
overview of
in" rel="nofollow">information
environment
without any
in" rel="nofollow">insightful
commentary
Refer / Fail: 0%-49%
Does not select an
appropriate e-commerce
busin" rel="nofollow">iness.
Does not describe the
in" rel="nofollow">information environment
sufficiently
Does not provide analysis
or commentary of any
kin" rel="nofollow">ind
Draws primarily on
recommended
readin" rel="nofollow">ings, with
limited in" rel="nofollow">independent
research.
Limited analysis and
critical discussion
No in" rel="nofollow">independent
research, relyin" rel="nofollow">ing on
recommended
readin" rel="nofollow">ings.
Literature is
presented
uncritically, in" rel="nofollow">in a
purely descriptive
way.
No evidence of literature
bein" rel="nofollow">ing consulted, or
irrelevant to the topic.