Select an E-commerce company other than Amazon you think is a model when it comes to the exploitation of E-commerce (EC) technology especially in terms of inventing a business model that delivers value. The EC company selected could be one operating in B2B, B2C or C2C. The company could be a pure virtual business, Bricks-and-Clicks or Factory Direct. In this part you should:
- Visit the company’s website to find additional information about the company. On the basis of this information analyze the business. Include a description of the organization’s features, such as products and services, possible important business process, structure, environment,
- Analyse the company’s industry using Porter’s 5 forces model,
- Carry out a thorough analysis of the company’s EC presence. To this end
- Provide a synthesis on the lesson you learned from the case company when it comes to inventing business models and strategies that deliver value and profit.
- Think ahead, and imagine what is next? How the company could ensure a continuity of its success. Search on the Internet, be innovative!
Sample Solution