A business model is a set of planned activities designed to result in a profit in a marketplace. An e-commerce business model aims to use and leverage unique qualities of the Internet, the Web and the mobile platform. From the chapter readings demonstrate your understanding of an E-Commerce Business model by selecting an e-commerce company and describe how they fulfill the business model's criteria. Instructions
Select an e-commerce company. Visit its Web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the market space it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be. Also try to locate information about the company's management team and organizational structure. (Check for a page labeled "the Company", "About Us" or something similar.) Your research should result in at least a two-page report.
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