E-marketing Plan

E-marketin" rel="nofollow">ing Plan Order Description Please read carefully the file i uploaded to you. For your E-Marketin" rel="nofollow">ing Plan assignment, please proofread the paper prior to submission and do reference all in" rel="nofollow">information obtain" rel="nofollow">ined. Whether it’s from the textbook, company’s website, journal papers, videos, movies, etc. It is very important for all of you to pay attention to these details. Your written expression; grammar, sentence structure and referencin" rel="nofollow">ing; will affect the flow of your assignment. Thank you In addition to my earlier email, use the content learnt throughout the unit. For example, in" rel="nofollow">in your situation analysis analyse your company’s onlin" rel="nofollow">ine performance. • How many visits per month do they obtain" rel="nofollow">in? – use Alexa.com • How are they performin" rel="nofollow">ing in" rel="nofollow">in social media? – you can look at the number of followers, regrams, retweets, likes, followers, & etc. (compare this to their competitors) • Onlin" rel="nofollow">ine reviews – are there any onlin" rel="nofollow">ine reviews? For your strategy – • thin" rel="nofollow">ink about retention strategy? • SMM? • SEO? • SEM? • Cookie trackin" rel="nofollow">ing advertisements – thin" rel="nofollow">ink about shoppin" rel="nofollow">ing cart abandonment rate? How to lower the number of shoppin" rel="nofollow">ing cart abandonment – do you use email marketin" rel="nofollow">ing? Adsense? or do you have any other ideas? • Last Monday I told you guys about the use of MetaData as a part of SEO, you can in" rel="nofollow">include that in" rel="nofollow">in your strategy. Use the content taught in" rel="nofollow">in class, make use of the contents provided durin" rel="nofollow">ing your tutorial and in" rel="nofollow">in the iLecture. Best regards, I came across this statistics regardin" rel="nofollow">ing Australian consumers’ media and digital preferences. The document contain" rel="nofollow">ins statistics regardin" rel="nofollow">ing advertisin" rel="nofollow">ing preferences, digital media use & etc. I believe the content will be beneficial for the discussion in" rel="nofollow">in your E-Marketin" rel="nofollow">ing Plan. http://www.magazin" rel="nofollow">ines.org.au/wp-content/uploads/deloitte-au-tmt-media-consumer-survey-2015-100815.pdf Best regards, Dear students, Some of you have consulted to me regardin" rel="nofollow">ing the in" rel="nofollow">introduction and situation analysis. I want everyone to be on the same page. For the discussions do not limit yourself only to the in" rel="nofollow">information published by the company – owned media (i.e. their website/social media profiles). Thin" rel="nofollow">ink outside the box, look at any earned media the company has obtain" rel="nofollow">ined. For example, if you choose a restaurant/bar/club search for any onlin" rel="nofollow">ine reviews, have any customers posted photos onlin" rel="nofollow">ine on their social media pages?, have people used hashtags, geotaggin" rel="nofollow">ing & etc. If your company is a retail shop (i.e. cosmetics/apparels) also look at similar variables. Please research your company to understand how consumers respond to the busin" rel="nofollow">iness that you have chosen. These are just some examples. Remember, that we have provided an assignment guide to help in" rel="nofollow">in framin" rel="nofollow">ing your discussions. In order to do well, to go the extra mile, and to produce an excellent E-Marketin" rel="nofollow">ing Plan, please set aside some time to conduct research on your busin" rel="nofollow">iness. It is also important to reference all in" rel="nofollow">information obtain" rel="nofollow">ined; both in" rel="nofollow">in-text and end-text referencin" rel="nofollow">ing. Should you guys have additional questions, don’t hesitate to email me. Alternatively, brin" rel="nofollow">ing your questions to class and we’ll address them after reviewin" rel="nofollow">ing Module 5.