Economic analysis of the UK company

Please follow the instruction in the 'assignment guidelines' file. Make sure to use the 'suggested sources' from the file. Essay question: Choose a private (or public) organization which operates in the UK or Ireland. The organization could be your own business, or a customer or a supplier or just a business in which you are interested. You need to select a company with enough financial data available for the investigation. Conduct an economic analysis of the firm, its markets and their wider macroeconomic context, addressing the following questions. 1. Analyze the key macroeconomic shocks that affected the performance of the company over the last decade. What was the response of the company to the shocks? Did the actions of the policy makers help the company to recover? How exposed is your business to the business cycle and exchange rate fluctuations? 2. Analyze the financial performance of the company (e.g., revenues and costs) over the same period. Has your business demonstrated a comparative advantage that could increase market power? Describe the structure of the market in which the organization operates and highlight the concentration of the market. Provide an overtime comparison of the performance and elasticities of the business with its main competitor. 3. Predict/Analyse the performance (e.g., revenues and costs) of the company post-Brexit. Should the management of the firm change the strategy of the business in anticipation of this future event? Guidelines for your essay: The essay should not exceed 3,000 words (excluding reference list; bibliography; tables; diagrams; charts; figures; images e.g. photographs which include words; legends for tables, diagrams, charts, figures and images; appendices; footnotes; and endnotes). Be aware that not all the topics covered during the lectures can be analysed in your essay and your discussion may need to incorporate arguments that go beyond the lecture materials. Consequently, you should do your own research, review the relevant academic literature and business profile and write an essay that represents your own efforts, ideas and conclusions. Your essay must contain a balance of economic theory and empirical evidence. In particular, you must show how the economic theory can be used to explain issues relevant to your chosen firm. Students whose essays have little to say about theory will not be able to achieve high marks. The same applies to students whose essays focus only on the economic theory. To score high marks, it is not enough just to have a theory section and an empirical section. High marks will be reserved for essays that make a very good job of using theory to explain the chosen example. - The word count, as well as the essay title, should appear on the opening page of the essay. - Sheets must be numbered consecutively. - Your essay should be well structured with relevant headlines. Headlines should be numbered. - An introduction is required giving concise information about the firm and a statement of the essay’s intention. - The main body of your essay should draw upon a range of published materials and offer balanced arguments. - You must include a list of references at the end, and make reference to these in the text. Bibliographical references in the text should quote the author’s name and date of publication. Multiple citations should be given chronologically. At the end of the essay, the references should be cited in alphabetical order of surname. - The use of figures and tables is encouraged. These should be numbered and included in the main body of the text when relevant to your discussion. - Footnotes to the text should be avoided wherever this is possible. - Mathematical equations should be typed on separate lines. - Your conclusion should summarise the main findings of each section of your essay. Make sure your conclusion builds upon your arguments and evidence already put forward. Do not use the conclusion to raise completely new issues. - University policy on plagiarism will be strictly applied so direct quotations must appear in inverted commas with a full reference given. Quotations should be very limited in length. Suggested data sources: - OECD World Economic Outlook (www.oecd.org) - National Institute Economic Review (www.niesr.ac.uk) -IMF(www.imf.org),especially WorldEconomicOutlook - World Bank (www.worldbank.org) - Eurostat (http://ec.europa.eu/eurostat/data/database) - Central banks - National statistical organizations - Business electronic databases are available in library (via the Library website), including Amadeus, Fame and Marketline. See http://www2.warwick.ac.uk/services/library/subjects/socialsciences/ business-economics-database-factsheets/ - Company’s website and annual reports - Websites of the leading financial papers (FT in the UK, http://www.ft.com/home/uk) - List of economic data sources: www.economicsnetwork.ac.uk/data_sets