The survey will take you no more than 5mins and the questionnaire is completely anonymous. I would highly
appreciate if you could answer all the questions to the best of your ability. Your views and opinions would be of
enormous help to me.
Thank you for your help and participation!
Do you agree to participate? *
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Effect of Public Relations (PR) In consumer's hospital choice
QUESTIONS RESPONSES 83
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Please specify your gender: *
Male
Female
Prefer not to say
Please specify your age: *
Under 20 years
21 - 25 years old
26 - 30 years old
31 - 35 years old
36 - 40 years old
41 - 45 years old
45 and older
Education: *
High School Diploma
Associate Degree
Bachelor
Master
Ph.D.
What is your current employment status? *
Employed full-time
Employed part-time
Unemployed
Student
Retired
Self-employed
Annual Income (in GBP): *
Less than 19,000
20,000 - 35,000
36,000 - 45,000
46,000 - 55,000
More than 55,000
Student
Marital Status: *
Unmarried
Married
Separated
In a Relationship
Residential Locality: *
City/ Large town
Small town
Rural area
- Insurance:
Yes
No
Source of Insurance? *
None
Spouse or Dependant's
Current Employer
Former Employer
Government
Private Independant plan
Number of visits to a hospital in the last 3 years? *
None
Once
Two or Three times
Four or Five times
Six times or more
Past experiences of your hospital visit: *
Generally Good
Generally Bad
Mixed
No previous experience
Hospital choice Factors: *
Advice of the physician
I have a friend in this hospital
Location of Hospital
Having a good PR activity
Standard of facilities
Quality of care
Short examination an process time
Multi speciality
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
Experienced Do…
Quality of Care
Courteous staff
Proper informati…
Promptness of …
Skilled Professional
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
Location and Di…
Friends/Relative…
Facilities near t…
Ease of travel
Nurse/Patient r…
Accessibility of Services
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
Privacy of Recor…
Waiting Time
Admission Proc…
Consultation Ho…
Administration
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
In House Pharm…
Parking
Muti-Speciality …
Facilities
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
Waiting Areas
Modern Equipm…
Cleanliness and…
Infrastructure
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
Family/Friend's …
Previous Experi…
Third person rec…
Known member …
Recommendation
*
Strongly Agree Agree Neither Agree o… Disagree Strongly Disagree
Logo and Slogan
Reputation and I…
Sponsorship
Personnel attitu…
Importance of PR factors
*
1 2 3 4 5
Press Publicity
Billboard Publicity
Printed materials
Face to Face co…
TV and Radio P…
Social Media Pu…
Event sponsors…
Medical camps
Seminars and w…
On a scale of 1 to 5 (1 being the least and 5 being the most), which of
the following activities do you think will increase the reputation and
create a positive image of the hospital
Sample Solution